An insurance referral program for auto dealers gets the buyer an auto insurance quote in the F&I office, so proof of coverage arrives before the car leaves the lot, and pays the dealership for each referral. The best programs fit the F&I flow, quote in minutes, cover more than auto, and pay a fixed fee per qualified lead. Here is what to look for, and how Truvo's program works.
When auto dealers customers need insurance
A financed car needs insurance before it drives off. The buyer who has to call an agent from the F&I office delays the delivery, and sometimes the deal. A referral program that puts a quote on the F&I desk, or on the buyer's phone, gets proof of coverage while the paperwork is open.
What a referral program has to do for auto dealers
- Fit the F&I flow: a QR code on the desk, a link in the deal jacket email, or a widget in your dealer software.
- Quote and bind in minutes, with proof of coverage the F&I manager can file.
- Cover the buyer's other needs too: a new home, a rental, a pet. One program for the household keeps the referral simple.
- Pay a fixed fee per qualified lead, so the dealership and its staff stay clear of licensing rules that apply to sale-based pay.
- Show the store which desks and channels produce referrals.