An insurance referral program for property managers connects tenants to renters insurance at the moment the lease requires it, and pays the property manager for each referral. The best programs fit into lease signing, return proof of coverage you can file, and pay a fixed fee per qualified lead so nobody on your team needs an insurance license. Here is what to look for, and how Truvo's program works.
When property managers customers need insurance
Renters insurance comes up at one moment: lease signing. Most leases require it, and a manager who has to chase certificates after move-in spends hours on it. A referral program that lives inside the leasing flow gets the tenant quoted while the paperwork is open, and gives you proof of coverage for the file.
What a referral program has to do for property managers
- Fit the leasing flow: a link in the lease packet, a QR code at the leasing office, or a widget in the tenant portal.
- Return proof of coverage you can keep on file, so compliance is a report rather than a chase.
- Quote renters insurance in every state you operate in, and quote auto and home for tenants who ask.
- Pay a fixed fee per qualified lead. Property managers are not licensed agents, and a fee that depends on the sale creates a licensing problem in many states.