Bindable describes itself as an Insurance-as-a-Service and embedded insurance company that "empowers brands with embedded insurance and Insurance-as-a-Service solutions for smarter distribution". It is built for organizations that want to stand up their own branded insurance distribution. Companies that want a broker to carry licensing, quoting, and servicing, and to start with a referral link or a widget, have alternatives. Truvo, Matic, Goosehead, Polly, and Trellis each fit a different kind of partner.
What Bindable does
On its own site, Bindable says it "empowers brands with embedded insurance and Insurance-as-a-Service solutions for smarter distribution", and it publishes an API. Its partnerships page describes an ecosystem of carriers, product providers, and technology partners that "enable the future of insurance distribution". The pitch is platform technology: an organization brings its brand and its customers, and Bindable supplies the distribution stack.
Why partners look at alternatives to Bindable
Most partners who compare programs are not unhappy with the one they have. They have a fit question:
- You do not want to run an insurance distribution program. You want a licensed broker to quote, advise, bind, and service, while you make the introduction.
- You want to start with a referral link or a hosted quote widget and prove the channel before any build.